Consulting & Software for Event Professionals

Elevating Wedding &
Event Businesses
Through Expertise

From strategic consulting and revenue growth to technical solutions and software development — Transform Your Planning partners with wedding and event professionals to build sustainable, scalable businesses.

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20+
Years Industry Experience
4
Consulting Disciplines
US
& International Reach
Wedding event professionals
Consulting Services

Expert Guidance Across Every Dimension of Your Business

Transform Your Planning provides hands-on consulting tailored to wedding and event professionals. Whether you need to scale revenue, modernize your tech stack, execute a flawless FAM Trip, or build a custom digital product — our specialists guide you every step of the way.

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Event Consulting

FAM Trip planning, vendor coordination, on-site management & follow-up facilitation.
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Revenue Consulting

ICP evaluation, offer restructuring, brand identity, and go-to-market positioning.
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Technical Consulting

Tech stack analysis, CRM setup, automation design, and website architecture.
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Software Development

Custom apps, customer portals, e-commerce systems, and 3rd-party integrations.
What We Do

Four Ways We Transform Your Business

Each consulting service is designed to solve a specific challenge — from filling your calendar with ideal clients, to building the digital infrastructure your business needs to grow.

01 Event Consulting

FAM Trip Management

We design and execute FAM Trips (Familiarization Trips) that connect destinations, venues, and vendors with the best-fit wedding planners — generating qualified referrals and lasting partnerships.

  • Planner selection & invitation management
  • Full vendor & partner coordination
  • On-site management & communication
  • Post-event follow-up & connection facilitation
  • Commission-based referral tracking
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02 Revenue Consulting

Revenue & Positioning Strategy

We help you attract the right clients at the right price point. We evaluate your ICP, restructure your offer suite, sharpen brand messaging, and build the foundation for effective marketing — without doing it for you.

  • Ideal client profile (ICP) evaluation
  • Offer restructuring & pricing strategy
  • Brand identity & messaging development
  • Channel strategy for client acquisition
  • Marketing agency briefing & management
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03 Technical Consulting

Tech Stack & Automation

We analyze your current tools and workflows, recommend the right tech stack, and implement CRM setups, marketing automations, and custom integrations — so your business runs more efficiently.

  • Current stack audit & gap analysis
  • CRM setup & workflow design
  • Automation design (Make.com / Zapier)
  • Landing page & website architecture
  • Ongoing support contracts available
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04 Software Development

Custom Digital Products

From client portals and mobile apps to e-commerce systems, we architect and manage the development of tailored software products that integrate seamlessly with your existing tools.

  • Product architecture & specification
  • Mobile application development
  • Client portal & e-commerce systems
  • 3rd-party tool integration
  • Post-launch support & iteration
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How We Work

From First Call to Lasting Results

Our structured approach ensures clarity, accountability, and measurable outcomes for every engagement.

01

Discovery Call

We understand your business, goals, and current challenges in a focused 45-minute session.

02

Proposal & Fit

We deliver a tailored proposal outlining scope, deliverables, timeline and investment.

03

Engagement

Hands-on execution with weekly check-ins, full transparency, and milestone tracking.

04

Handover & Support

Comprehensive documentation, team training, and optional ongoing support packages.

Transform Your Planning mission
20+ Years in the industry
About

Transform Your Planning

At Transform Your Planning, we're redefining how wedding and event professionals connect, grow, and collaborate. Our consulting services and cutting-edge platforms are designed to help professionals streamline their workflow, attract better clients, and elevate their entire service offering.

Founded by Maya Jain and Florian Forster — bringing nearly 20 years of luxury event industry experience alongside deep technical expertise — TYP uniquely bridges the gap between strategic business development and digital innovation.

Meet the Team Our Services
Mission

Creating powerful connections between planners and vendors — driving innovation and fostering business growth across the event industry.

"We believe success isn't about transactions — it's about transformation."

A
Annaina · B2B Platform
Technology Solutions

The Smart Way to Match Planners with Vendors

Annaina is our algorithm-driven vendor-matching platform connecting US destination wedding planners with Europe's top-tier service providers. Upload your project, define your needs, and let the platform surface the best-fit vendors.

Smart Matching

Algorithm-driven matches based on service type, location, budget & style.

Vendor Profiles

Comprehensive profiles with portfolios, reviews, and service details.

Secure Comms

Built-in communication tools for seamless planner–vendor collaboration.

Project Mgmt

Centralized dashboard to manage multiple wedding projects at once.

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Annaina Platform
The Team

The People Behind the Vision

Industry veterans and technology architects united by one goal: to transform how event professionals build and scale their businesses.

Maya Jain
Co-Founder

Maya Jain

Nearly 20 years in the luxury events industry. Founder of Tyrian Purple. Expert in business development, strategic partnerships, and client relationship management in the wedding space.

Florian Forster
Co-Founder

Florian Forster

Tech architect and digital platform specialist. Expert in designing and scaling software solutions, cybersecurity, and driving operational efficiency through smart technology.

Ready to Transform?

Let's Build Something Extraordinary Together

Book a free 45-minute discovery call to explore how our consulting services can help you grow, streamline, and scale your business.

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Let's Connect

Get in Touch

Whether you're ready to start a consulting engagement, want to learn more about Annaina, or simply have a question — we'd love to hear from you.

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Email hello@transformyourplanning.com
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Phone +1.646.780.9270
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